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KMID : 0665420070220040414
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Korean Journal of Food Culture
2007 Volume.22 No. 4 p.414 ~ p.419
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Measuring the Effect of Disgust with Meat Mediating the Factors Influencing Meat Consumption
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Bae Seong-Sik
Kang Jong-Heon
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Abstract
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The purpose of this study was to measure the effect of disgust with meat mediating the factors influencing meat consumption. Structural equation model was used to measure the causal relationships among constructs. The structural analysis Result of the data indicated excellent model fit. The effects of moral concerns for animals, meat texture and satiety from meat on disgust with meat were statistically significant. The effects of color in meat and negative body esteem on disgust with meat were not statistically significant. As expected, disgust with meat had a significant effect on meat consumption. Moreover, disgust with meat played a mediating role in the relationship between moral concerns for animals and meat consumption. Disgust with meat played a mediating role in the relationship between satiety from meat and meat consumption. Disgust with meat did not play a mediating role in the relationship between color in meat and meat consumption. Disgust with meat did not play a mediating role in the relationship between body esteem and meat consumption. In conclusion, based on structural analysis, a model was proposed of interrelations among constructs. It should be noted that the original model was modified and should, preferably, be validated in future research.
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KEYWORD
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moral concerns, texture, color, satiety, negative body esteem, disgust, meat consumption
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